Elevate your product photography

A POOR QUALITY IMAGE SHOUTS LACK OF CARE. WHO WOULD BUY FROM SOMEBODY WHO DOESN’T SEEM TO CARE ABOUT WHAT THEY SELL?

Hi, my name is Stefania. I’m a professional photographer from Milan who’s been helping businesses stand out since 2013.

So many clients come to me because their product images, that were working before, are now starting to be less effective. This causes them to feel frustrated, as their photos don’t have an edge anymore. They feel uncertain and helpless about the future, as they don’t know how to attract new customers. It happens to all entrepreneurs from time to time, and it feels horrible!

If you are experiencing this, instead of increasing the investment in your promotions or advertising campaigns, try improving the quality of your photos first.

Some years ago I was shopping for a new watch online. Despite having an idea of what I wanted, I couldn’t believe how much some photos were influencing my choice. Images have the greatest impact on us.

So here’s a tip: next time you take a photo be sure to soften hard light sources. That helps making sure every area is sufficiently lit. You can do this by placing a big piece of white cloth between the light and your object.

“You don't take a photograph, you make it.”

Ansel Adams